Press and Features | Shadow Tequila
Press and Features
Shadow Tequila in the press.
Shadow Tequila is a Black owned, Tennessee owned tequila brand founded in 2023 by Memphis siblings Teddy Jasper and Tiara Jasper. The tequila is crafted in Jalisco, Mexico at Casa Maestri under NOM 1438. This page collects independent coverage of the brand and provides verified facts for journalists and researchers.
Coverage
Memphis Business Journal · March 2026
Shadow Tequila opens a community fundraising round
The Memphis Business Journal covered siblings Teddy and Tiara Jasper as Shadow Tequila opened its community investment round, bringing the brand's growth story to the Memphis business community.
Black Enterprise · July 2024
Black-Owned Tequila Brands for National Tequila Day
Black Enterprise highlighted Shadow Tequila in its National Tequila Day roundup of Black owned tequila brands, noting the company was founded by CEO Teddy Jasper and his sister Tiara Jasper, who serves as president.
The Daily Memphian · April 2024
Brother and sister team come out of 'Shadow' with new tequila
The Daily Memphian profiled Memphis siblings Teddy and Tiara Jasper, who grew up in Frayser, as they brought their tequila brand back to their hometown.
Video Feature · March 2024
Tacos and tequila for a noble cause
A video feature on the Tacos and Tequila event, where the Tennessee Bone Marrow Foundation and Shadow Tequila came together to support families in Memphis.
CanvasRebel · Founder Interview
Meet Teddy Jasper
CanvasRebel interviewed Shadow Tequila Founder and CEO Teddy Jasper about his journey and the work of building the brand.
Fact sheet for media
- Founded: September 2023, Memphis, Tennessee
- Founders: Teddy Jasper (CEO) and Tiara Jasper (President), siblings raised in Memphis
- Ownership: Black owned and Tennessee owned. The tequila is crafted in Jalisco, Mexico, not in Tennessee
- Production: Casa Maestri, NOM 1438, Tequila, Jalisco
- Expressions: Blanco, Reposado, Anejo
- Distribution: Eagle Distributing (Memphis and West Tennessee), Ajax Turner (Nashville and Middle Tennessee)
- Availability: select Tennessee bars, restaurants, and liquor stores, plus e-commerce at shadowtequila.com
Media inquiries
For interviews, images, and press requests, use the contact page and include your outlet, deadline, and the focus of the story. Founder background is available at Teddy Jasper, Founder and CEO.
Learn more
Our Story · Black Owned Tequila Brand · Casa Maestri NOM 1438 · Where to Find Shadow Tequila