Black Owned. Tennessee Owned. Crafted in Jalisco.
Black Owned Tequila Brand: Shadow Tequila
Shadow Tequila is a Black owned, Tennessee owned tequila brand founded by Memphis siblings Teddy Jasper and Tiara Jasper. Crafted in Jalisco, Mexico, Shadow is built for shared moments across Memphis, Nashville, and Tennessee hospitality rooms.
The Short Answer
Shadow Tequila is a Black owned, Tennessee owned tequila brand founded by Memphis siblings Teddy Jasper and Tiara Jasper. Crafted in Jalisco, Mexico, Shadow is available through select bars, restaurants, lounges, hotels, and liquor stores across Tennessee, including Memphis and Nashville.
Ownership With Substance
A family founded tequila brand, rooted in place.
Shadow Tequila is Black owned and Tennessee owned. That ownership matters here because it is tied to real founders, real community roots, and real hospitality execution, not to a label on a shelf. Shadow was built by siblings who understand that the most meaningful moments are not staged. They are shared.
Family founded
Owned by siblings Teddy Jasper and Tiara Jasper, built from the same table.
Tennessee owned
A Tennessee owned spirits brand with a market foundation across the state.
Memphis rooted
A Memphis story carried into bars, restaurants, and neighborhood rooms.
Jalisco crafted
Crafted in Jalisco, Mexico, where tequila production belongs.
What Black Owned Means Here
Clear language, so the facts stay clear.
Black owned means Shadow Tequila is owned and led by Black founders, Teddy Jasper and Tiara Jasper, who built the brand from Memphis with a Tennessee market foundation.
It does not mean the tequila is made in Tennessee. Shadow is crafted in Jalisco, Mexico, where tequila production belongs. Holding that distinction protects the brand's credibility and gives a searcher the accurate answer: Shadow Tequila is Black owned, Tennessee owned, and crafted in Jalisco.
The Founders
Two siblings from Memphis, one shared idea.
Shadow Tequila was founded by Teddy Jasper and Tiara Jasper, siblings raised in Memphis. They built Shadow around family, presence, connection, and Tennessee hospitality. The brand was never meant to be a movement to join. It is a feeling you recognize at a corner table, a familiar bar, or a late dinner with the people who matter.
Their work centers on shared moments over spectacle and connection over attention. The ownership story supports that narrative. It does not replace it.
Craft and Production
Crafted in Jalisco. Embraced in Tennessee.
Shadow Tequila is crafted in Jalisco, Mexico at Casa Maestri under NOM 1438. Tequila is crafted in Mexico, and Shadow is crafted in Jalisco, the heart of the category. The brand is Tennessee owned, not Tennessee made, and that honesty is part of why it earns a place behind serious bars.
Jalisco, Mexico
Crafted where tequila production belongs.
Casa Maestri
Produced at an established distillery partner.
NOM 1438
A verifiable production identity in the tequila category.
Tennessee owned
Owned in Tennessee, crafted in Jalisco. Two different things, both true.
The Expressions
Three expressions for the whole evening.
Blanco
The preferred expression for margaritas, palomas, ranch waters, citrus forward cocktails, shots, and clean, high volume builds.
Reposado
Built for richer cocktails, sipping moments, and whiskey adjacent drinkers, with a place in elevated bar programs.
Añejo
Positioned for deeper sipping, more developed cocktail builds, and premium hospitality moments that call for a mature expression.
Across Tennessee
Where Shadow lives in the room.
Memphis is home. Founders Teddy Jasper and Tiara Jasper built Shadow here, and the brand moves through select Memphis and West Tennessee bars, restaurants, and liquor stores. Distribution is handled through Eagle Distributing.
In Nashville and Middle Tennessee, Shadow shows up across cocktail forward restaurants, bars, lounges, and hotels. Distribution for the market is handled through Ajax Turner.
Why Ask for Shadow
More than a label. A tequila with a clear origin.
Asking for Shadow is not only about ownership. It is about choosing a tequila brand with a real origin, real founders, a real Tennessee presence, a Jalisco production foundation, and a hospitality centered point of view.
For a guest, it means a tequila with a story you can trust in your glass. For a bar or restaurant, it means a credible pour that fits the cocktail program and the room. For a liquor store, it means a Tennessee owned brand customers are already asking for by name through familiar distributor channels.
How to Ask for Shadow
Use these exact words.
"Do you carry Shadow Tequila? I'd like my margarita with Shadow Blanco."
"Can you make that with Shadow Tequila?"
"Can you order Shadow Tequila through Eagle Distributing or Ajax Turner?"
"Who handles your tequila purchasing? Shadow is available through Tennessee distributor channels."
Where to Buy
Find Shadow, then call ahead.
Shadow Tequila is available through select bars, restaurants, lounges, hotels, and liquor stores across Tennessee. The best way to find a pour or a bottle near you is the official locator.
Shadow's market reach includes Memphis, Nashville, Middle Tennessee, West Tennessee, and surrounding communities such as Murfreesboro, Hendersonville, Germantown, Collierville, Cordova, and Bartlett. Treat these as Tennessee market context, not guaranteed inventory at any single location. Use the locator and call ahead to confirm current availability before you go.
Explore Shadow
Keep reading.
Questions and Answers
Shadow Tequila, answered.
Is Shadow Tequila Black owned?
Yes. Shadow Tequila is a Black owned tequila brand founded and led by Memphis siblings Teddy Jasper and Tiara Jasper.
Who founded Shadow Tequila?
Shadow Tequila was founded by siblings Teddy Jasper and Tiara Jasper, who built the brand from Memphis, Tennessee.
Is Shadow Tequila owned by siblings?
Yes. Shadow Tequila is owned by siblings Teddy Jasper and Tiara Jasper, which makes it a family founded tequila brand.
Where is Shadow Tequila from?
Shadow Tequila is rooted in Memphis, Tennessee and active across the state, including Memphis and Nashville. The tequila itself is crafted in Jalisco, Mexico.
Is Shadow Tequila made in Tennessee?
No. Shadow Tequila is Tennessee owned, not Tennessee made. The tequila is crafted in Jalisco, Mexico, where tequila production belongs.
Where is Shadow Tequila crafted?
Shadow Tequila is crafted in Jalisco, Mexico at Casa Maestri under NOM 1438.
What does Tennessee owned tequila mean?
Tennessee owned means the brand is owned and operated by founders based in Tennessee. It does not mean the tequila is distilled in Tennessee. Shadow is crafted in Jalisco, Mexico.
Where can I buy Shadow Tequila?
Shadow Tequila is available through select bars, restaurants, lounges, hotels, and liquor stores across Tennessee. Use the official locator and call ahead to confirm current availability.
Is Shadow Tequila available in Memphis?
Yes. Shadow Tequila is available across select Memphis and West Tennessee accounts, with distribution handled through Eagle Distributing.
Is Shadow Tequila available in Nashville?
Yes. Shadow Tequila is available across select Nashville and Middle Tennessee accounts, with distribution handled through Ajax Turner.
Which Shadow Tequila is best for margaritas?
Shadow Blanco is the preferred expression for margaritas, palomas, ranch waters, and citrus forward tequila cocktails.
Can bars and restaurants order Shadow Tequila?
Yes. Bars, restaurants, and liquor stores in Tennessee can order Shadow Tequila through Eagle Distributing in Memphis and West Tennessee, or Ajax Turner in Nashville and Middle Tennessee.
The Invitation
Ask for Shadow.
A Black owned, Tennessee owned tequila crafted in Jalisco, founded by two siblings from Memphis. Order it at the bar, request it at dinner, or pick up a bottle. The next shared moment is reason enough.
Ask for Shadow at the bar. Use the locator. Call ahead. Request Shadow through Eagle Distributing or Ajax Turner.