A spirit rooted in tradition and shaped by connection.
"Not a movement you join. A feeling you recognize."
Memphis Raised. Tennessee Built.
Shadow Tequila was not born in a boardroom. It was built in Memphis, Tennessee, by two siblings who believed a Black-owned, independent spirits brand could stand shoulder to shoulder with the best in the category — and prove it by building something real.
We launched Shadow with a clear intention: to build a premium tequila brand rooted in the culture of the South, crafted with the tradition of Jalisco. It is a tribute to where we come from, and a toast to where we are going. Built on the belief that the best moments are never the ones that were planned.
Today, Shadow Tequila is distributed across 140+ retail locations throughout Tennessee — with Eagle Distributing covering Memphis and West Tennessee, and Ajax Turner covering Metro Nashville and surrounding counties. What started as a belief became a bottle you can find on a shelf near you.
Crafted in Jalisco
It begins in the Jalisco Valley. Our 100% Blue Weber agave grows in the volcanic soil of Mexico's premier tequila region, harvested by experienced jimadors at seven to nine years of full maturity — the moment the plant has developed the full complexity of sugar that great tequila demands.
The harvested agave hearts are slow-roasted for 36 to 54 hours in centuries-old stone brick hornos, then fermented for 48 to 60 hours and double-distilled in stainless steel stills at NOM 1438 — one of Mexico's most awarded distilleries. No shortcuts. No additives. Nothing added that was not there from the beginning.
The Reposado rests seven to nine months in ex-Jack Daniel bourbon barrels, bridging Jalisco tradition with Tennessee character. The Añejo sleeps eighteen months in maple oak once-used bourbon barrels, emerging with depth that takes time to build and a second to recognize.
The Founders
Teddy Jasper
CEO & Co-Founder
A Memphis native with over fourteen years of experience leading global operations, Teddy co-founded Shadow Tequila on the belief that the most meaningful moments are never the ones that were planned. He leads business operations, distribution partnerships, and investor strategy for Shadow — while serving as its primary voice and public face. His work is defined by the same principle that defines the brand: presence over performance.
Tiara Jasper
President & Co-Founder
The organizational architect behind Shadow Tequila, Tiara Jasper oversees brand development, merchandising, and the systems that allow Shadow to grow without losing what makes it different. Memphis-raised and Tennessee-built, Tiara has been central to establishing Shadow's distribution footprint and brand identity across the state — turning a vision into a business that operates at scale.
Shadow is a Black-owned, independent spirit in a category dominated by billion-dollar conglomerates. We are not a movement you join. We are a feeling you recognize. The feeling of a night that did not go as planned and turned into something you will talk about for years.
That is what Shadow was built for. The moments that cannot be staged, only shared.
Crafted for connection, destined for discovery.
Teddy Jasper
CEO & Co-Founder
Tiara Jasper
President & Co-FounderMemphis raised. Tennessee built. Shadow exists to prove that a Black-owned, Tennessee-founded spirits brand can stand with the best in the category. Built on the belief that the best moments are never the ones that were planned.
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Tennessee's Choice
Discover the rich history and passion behind
Shadow Tequila.