Teddy Jasper is the founder and CEO of Shadow Tequila, a Tennessee owned, Black owned tequila brand he built with his sister, Tiara Jasper. The two were raised in Memphis and launched the brand in September 2023. The tequila is crafted in Jalisco, Mexico at Casa Maestri under NOM 1438.
The operator behind the brand
Before tequila, Teddy spent more than a decade in global talent acquisition and HR technology. That background shows up in how Shadow grows: account visits, staff education, retail support, and consistent follow up with the bars, restaurants, and liquor stores that carry the brand. Shadow moves through Eagle Distributing in Memphis and West Tennessee and Ajax Turner in Nashville and Middle Tennessee.
What the brand stands for
Shadow is built around presence over performance and connection over attention. The most meaningful moments are not staged. They are shared. That belief shapes the portfolio: Blanco for citrus forward cocktails, Reposado for richer builds and sipping, and Anejo for deeper moments.
Recognition
Black Enterprise featured Shadow Tequila in its National Tequila Day roundup of Black owned tequila brands, noting the sibling founders behind the company. Independent coverage is collected on the press page.
Learn more
Read the full founder profile at Teddy Jasper, Founder and CEO of Shadow Tequila, learn what ownership means on the Black Owned Tequila Brand page, or find a bottle near you with the locator.
Please enjoy responsibly. Shadow Tequila content is intended for adults 21 and over.
